What Colors to Use on LED Displays?

When it comes to LED billboards, what you say matters — but *how it looks* can make or break the impact. One of the most powerful tools in visual marketing is color psychology. The colors you choose for your LED display can  influence decision-making and even drive customers straight to your door.

Here’s how to pick colors that speak louder than words:

​🔴 Red – Energy & Urgency

Red is bold, urgent, and eye-catching. It’s great for:

•  Sales promotions
•  Flash deals
•  Food and beverage ads

But be careful, too much red can feel aggressive. Use it for headlines, not the whole background.

LED Display Board at Mid Valley

Installed by LEDSign

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